Seven Powerful Reasons Why You Should Use Door Drops

Why You Should Use Door Drops

If you’re an estate agent, pub, restaurant or takeaway, gym or sports club, garden centre, charity or car dealership, or to be honest any business that’s looking for more customers, door drops should be key to your marketing strategy, sitting front and centre as a highly effective part of your toolkit.

Why? Well because, when you want more customers, more sales and less faff (and let’s face it, who doesn’t?), nothing beats getting your message straight into the homes of the people you want to reach. No constantly changing algorithms. No unpredictable ad costs. No disappearing posts. Just a simple, sustainable way to get seen, get remembered and get bought.

Through our sustainable print & distribution service we help businesses target exactly where and who they want, from specific streets locally to demographic regional blitzes or even the full on, broad reach national campaigns.

And because we take care of everything, with the whole process from print to distribution handled under one roof, it all adds up to zero stress, zero hassle, maximum impact. All you have to do is sit back and watch the results roll in.

But if you want more than us saying so, let’s let the numbers tell the story. Because they’re not just good, they’re game changing.

Here are 7 powerful reasons why you should use door drops:

1. Door drops bring in more new customers. Full stop.

Businesses running door drop campaigns see 90% growth in new customers, compared to just 59% for those businesses who don’t use them.

That’s the difference door drops make. It’s not a small uplift, it’s a proper “why aren’t we doing this already?” moment.

2. They stick around far longer than a digital message.

A targeted door drop hangs around the home for an average of 5.4 days.

Now compare that to the lifespan of an email that manages to get to your inbox. Or that social post you spent ages crafting that simply vanished into the abyss in about 2 hours.

Blows them out of the water doesn’t it? Physical printed items stay visible. They get pinned on fridges, left on kitchen worktops and shared by family members. It all means your brand gets multiple chances to land.

3. Some households keep them for weeks. Literally.

14% of door drops stay in the home for 4+ weeks.

That’s a whole month of brand visibility for the cost of a single printed piece. Whether you’re promoting an offer, an event, a new menu or a seasonal campaign, when it comes to keeping you front of mind, that kind of longevity is priceless.

4. The open / read rate puts digital channels to shame.

73% of door drops are opened, read or saved for later.

While marketers obsess over email open rates, door drops quietly go about their job delivering the goods.

Just think about that. That’s not fraction of a second “impressions”.

That’s real human engagement: eyes on your message, hands holding your brand, people actually pausing long enough to take it in.

5. People interact with them more than once.

A door drop is interacted with 2.8 times on average.

People see it on the doormat or through the letterbox. They leave it on the table, pick it up again later, hand it to someone else. Basically, they keep coming back. And every extra interaction helps boost recall for your business and increases the chance of a response.

6. The UK’s biggest advertisers trust door drops, and they spend big.

80% of the UK’s top advertisers use door drops regularly, and in 2023 alone a whopping 3.2 billion door drops were delivered.

If the biggest brands in the country know it works, there’s got to be a reason. They can’t all be wrong can they?

And what’s more, smaller businesses often see even better cost-per-response because their messages are local, relevant and easily actionable.

7. Zero GDPR headaches. None.

Another winner for door drops is that they’re GDPR compliant because they don’t rely on personal data to reach households.

No permissions or opt-ins needed. No unsubscribes. Just highly targeted, stress-free marketing that lets you reach the people you want without the worry.

And the source for all these mega numbers? Royal Mail MarketReach

Ready to get your message directly into people’s homes?

Pretty impressive reading isn’t it. Whether you want more enquiries, more visitors, more sales or more local awareness, door drops are the simplest, most effective and most budget-friendly way to get one-to-one with people, and drive real action and real results.

At DoorDrops4U, we offer a proper stress-free, end-to-end service that gets your message where you want it to go. So if you want your next campaign to work harder (and make life easier), we’re ready when you are.

Let’s chat about your next drop and let’s get something brilliant through the letterbox.

👉 Find out more or get your campaign quote today.