How targeted door drops help your budget go further.
You can have a cracking offer, a gorgeous looking leaflet and a call to action that screams ‘how can you not want some’. But there’s another important thing you need to get spot on before you send it out. Who’s actually going to receive your cracking, gorgeous, ‘I want some’ leaflet?
Getting that right applies whatever business you’re in. You’ve got your budget, you don’t want to blow it do you. If you’re promoting your gym, you want people who can realistically get there. If you’re advertising your after school club, you need to hit the post codes with lots of families. And if your takeaway delivers within a three-mile radius, there’s not much point dropping through the letterbox of someone ten miles away is there. Even if your pizzas are to die for.
That’s why targeting matters. And that’s why it’s a good decision to choose DoorDrops4U. Even if we say so ourselves!
It all starts with where your customers are
With us, you can plan your door drop around the places that make sense for your business. You can choose postcode sectors, set a distance around a location, or use drive time to help identify your catchment area.
And that last one’s pretty useful. Because how easily people can reach you matters. A few miles on a map can mean a quick hop in the car. Or it could be a journey involving a couple of busy junctions, that nightmare roundabout where it’s a free for all, and a fair bit of grumbling.
You might be targeting households around one location. You might need to have separate catchments for several branches. You might be planning a regional campaign to cover multiple sites. Or you could be going big with national reach. Whatever it is, we can help you plan for it.
Next, think about who lives there
Location gives you your starting point. Demographic targeting is the next step, and what helps you refine things.
We’ve got you covered there as well. Family type, life stage, age and household income are all ways we can help identify areas with a higher concentration of the people you want to reach. Promoting a family attraction? Households with children would be the best fit. Offering premium home improvements? Choosing the right Income brackets will help sort your selection.
You tell us who your customers are, and we’ll help you find the areas that best match. You can then make your offer and message even more relevant to the people you’re trying to attract.
One big result of all this is that it helps reduce wasted print and distribution spend. Your budget goes to the areas with the strongest potential, which gives every leaflet a better chance of generating the enquiries, visits or sales you’re after. Which is nice.
Your budget's always clear with targeted door drops
Of course, knowing where you’d like to hit is one thing. Knowing what you can afford is fairly important too.
Our online mapping system lets you map out your campaign, choose the areas you want to target and see live print and leaflet distribution costs instantly, all based on your print choices.
So you can explore different areas and quantities, see what fits your budget, and make decisions before committing. Maybe you kick off with the strongest local catchment. Perhaps there’s room to include another site. You can see the numbers and work through it all.
And you’ve got a real account manager to talk things over with don’t forget. You don’t do this all on your lonesome. They’ll help you weigh up the targeting, print and costs. Once you’re feeling happy with it all, sit back and relax, and leave the production and distribution to us.
Give your message the best chance to work. Like Cohens Chemist
A recent door drop we delivered for Cohens Chemist brought together local targeting, clear design and quality print to promote their branch services. After the campaign ran Cohens reported increased footfall and more enquiries about the services featured. You can read the story here.
So, come on, tell us. Who do you want to reach?
We’ll work it out with you, put your budget behind the areas that make most sense, and cut down on spending where there’s less chance of a response
Give us a shout. We’ll help you smash your next campaign.
