DoorDrops4U & KNP – The Best of Digital Convenience and Print Expertise

DoorDrops4U may be a new way to plan and buy door drop campaigns but behind the technology sits more than 30 years of print experience.

DoorDrops4U is part of the KNP Group our family run print and direct mail business. We created DoorDrops4U to make planning a leaflet campaign easier, quicker and more transparent while still giving customers the reassurance of having an experienced print company behind them.

It brings together two things we believe work brilliantly together: simple online technology and real world print expertise.

Making Door Drops Simple

Planning a leaflet distribution campaign has traditionally involved a lot of back and forth.

Where should you target? How many households are there? What will the printing cost? What about distribution? And how do you bring everything together?

DoorDrops4U was created to simplify that process.

Using our online mapping platform our customers can select the areas they want to target, build their campaign and see their print and distribution costs all in one place.

Whether you're looking to target a few thousand homes around a local business or planning a much larger regional campaign. DoorDrops4U gives you a simple way to start building it.

But the technology is only one part of the story.

The Added Advantage. We Print In-House at KNP

One of the biggest advantages of DoorDrops4U is what happens once your campaign has been booked.

Your printing is handled in-house by KNP.

We're not simply an online platform taking an order and then passing the print to an unknown third-party print supplier.

KNP has been producing print for businesses for more than 30 years and our carbon-neutral production facility gives DoorDrops4U direct access to our printing, finishing and mailing capabilities.

That means we have far greater control over the quality and production of your campaign.

It also means there's a team behind the website who actually understands print.

Paper stocks, artwork, colour, quantities, finishing, your deadline and production schedules are things we deal with every day. If there's a question about your leaflet or campaign you're talking to people who understand how the job is actually going to be produced.

From Artwork to Letterbox

The relationship between KNP and DoorDrops4U allows us to manage much more of the journey under one roof.

You can plan your campaign online through DoorDrops4U while KNP takes care of the physical print production before your leaflets move into distribution.

Having that joined-up approach is so important to us.

Rather than treating print and distribution as completely separate services, we can look at the campaign as a whole.

Our aim is simple: make getting your message from your screen to thousands of letterboxes as straightforward as possible.

Technology Backed by Real People

Automation makes DoorDrops4U quick and convenient but we never wanted it to remove the personal service that KNP has built its reputation around.

Sometimes you know exactly what you want.

Other times you might need a little help and some advice.

Which areas should you consider? Is your artwork suitable for print? Would a different specification work better? When should you book your campaign? How can you get the most from your budget?

That's where having KNP behind DoorDrops4U really matters to our customers.

There are real people here to answer real questions and offer advice when you need it. You get the convenience of an online service without losing access to an experienced team.

Built on KNP's Approach to Sustainability

The relationship also means DoorDrops4U benefits from KNP's continued investment in more sustainable print production.

Our KNP production site is carbon neutral and fossil-fuel free, supported by around 800 rooftop solar panels. We also offer FSC® paper options and use vegetable-based inks within our lithographic production and continue to invest in more energy-efficient production technology.

For businesses using print as part of their marketing mix we believe it is important to keep looking for ways to reduce its environmental impact without compromising its effectiveness.

Why Door Drops Still Matter

Digital marketing gives businesses incredible opportunities, but it also means consumers are surrounded by emails, online adverts, notifications and social media content every day.

A physical leaflet offers something different.

It puts your brand directly into the homes of the people you're trying to reach.

For local businesses in particular, including gyms, restaurants, estate agents, trades, pharmacies and care providers, the ability to target households within specific geographical areas can make door drops a powerful part of a wider marketing campaign.

And that's exactly what DoorDrops4U was designed to make easier.

The Best of Both Worlds

DoorDrops4U combines the convenience of online campaign planning with the experience and production capabilities of an established UK print business.

DoorDrops4U provides the technology. KNP provides the print expertise, production capability and people behind it.

For our customers that means one simple route from choosing where they want their message to land through to producing the leaflet that will get them there.

After more than 30 years in print KNP has seen plenty of changes in marketing.

DoorDrops4U is the next step in that journey using technology to make print easier to buy, easier to target and easier to manage.

Online when you want it. Real people when you need them. Printed in-house by KNP. Easy Peasy.